ABOUT ME
As a writer, I know a lot about words. Perhaps I will almost write a book. So far, my life’s greatest accomplishment was winning $100 for eating seven enchiladas in ten minutes without throwing up. Recently being honored by Adweek as one of the Most Inspiring Minds in Advertising, Media and Culture was a close second. I enjoy yoga, video games, painting, running, and eating enchiladas (see above). Also, I have six birth certificates. But we can talk about that in person.
:: WORK STUFF ::
EXECUTIVE CREATIVE DIRECTOR, NORTH AMERICA :: Saatchi
2024 – PRESENT
Toyota, AB InBev, Ladywell, and others.
EXECUTIVE CREATIVE DIRECTOR :: 72andSunny
2021 – 2024
REI, E*TRADE, Carl's Jr/Hardees, Audible, LegalZoom, Google, 1800 Tequila, Period.org, Footlocker, Sleep Number, Comcast, and others.
EXECUTIVE CREATIVE DIRECTOR :: HEAT
2018 – 2021
Pepsi Co, Halo Top. Bomb Pop, AAA, Uber, Wild Turkey, Levi's, Warner Brothers Games, Facebook, Instagram, UBS, and others.
GROUP CREATIVE DIRECTOR :: HEAT
2017 – 2018
Levi's, Warner Brothers Games, Intel, Instagram, Zynga, Hotwire, Shutterfly, and others.
CREATIVE DIRECTOR :: HEAT
2016 – 2017
Hotwire, LG Mobile, 24 Hour Fitness, Kendall-Jackson Wines, Twitter, Shutterfly, and others.
CREATIVE DIRECTOR :: PEREIRA & O'DELL
2015 – 2016
Hyatt Regency, HTC, Monster Strike, Blizzard Entertainment and Ignite National
ASSOCIATE CREATIVE DIRECTOR :: FCB
2014 – 2015
Levi's, Electronic Arts, Dockers, Kikkoman, Ghirardelli
SENIOR COPYWRITER :: FCB
2014 – 2014
Levi's, Electronic Arts, Dockers, Kikkoman, Trulia, Ghirardelli
COPYWRITER :: FCB
2012 – 2014
Electronic Arts, Del Monte, Dockers, Kikkoman
COPYWRITER :: FREELANCE
2008 – 2014
FCB, Razorfish, Camp+King, G2 Digital / Grey Worldwide, Gyro, Cog1 Interactive, Rivet, Cibo Studios and others.
Clients Include: SanDisk, Electronic Arts, Adobe, Visa, Intel, Second Life, liveBooks, PG&E, Seagate and others.
COPYWRITER :: LOOMIS GROUP
2008 – 2009
Ferrari, SanDisk, Cisco Systems, Qualcomm and others.
COPYWRITER :: GAUGER + ASSOCIATES
2006 – 2008
Barbara's Bakery, San-J International, Seeds of Change Chocolate, Wallaby Yogurt, Toll Brothers and others.
:: EDUCATION ::
:: MFA, ADVERTISING :: Academy of Art University
:: BS, MARKETING, MINOR, ECONOMICS :: Cal Poly, San Luis Obispo
HOT OFF THE PRESS
THE TOYOTATHON CARSPIRACY
WHEN FANTASY BECOMES REALITY: A Fan's Conspiracy Theory That Jordan Love Plays His Best Football During "Toyotathon" Has Resulted In The Packers QB Getting an Actual Car Deal With Toyota
GOOD WORK IS AN UNEXPECTED ANSWER TO A GREAT QUESTION
MADE BY CHOICE This PSA Gives Anti-Abortion Audiences an Ultimatum
Loopholes Cereal on Buzzfeed
Why This Fake Cereal Is Going Viral
How to explain period poverty using only a box of cereal
Ad club insider: one of Many
UNITED NATIONS GENERAL ASSEMBLY: NIGHTLIFE FOR GOOD
The Year on Tik Tok: Bomb Pop is one of the top Hashtag Challenges (of all time) with views in the billions
The Creative 100: Adweek Celebrates the Most Inspiring Minds in Marketing, Media and Culture
ADWEEK PODCAST: How Parental Leave Shapes Your Leadership and Your Workplace
ADWEEK: How an Agency’s Clever Use of Tech Gets People at Festivals Talking About Consent
WSJ: How Bold Ideas Are Born: Listen, Connect, Collaborate
ADWEEK CONTRIBUTOR: Getting Sexual Health-Focused Marketing Right Means Taking an Inclusive Approach
CAMPAIGN LIVE: Wild Turkey reaps rewards of 'risky' spot with Deloitte's Heat
Time for some tmi
If you've read this far, you might as well keep going.
THE QUAKE OF '89
Published in Fissure Magazine, feast your eyes on this touching tale about
the Quake of ‘89, my great grandmother, and her famous bologna sandwiches.
I'm also writing a show about my crazy SOVIET family. Let me know if you'd like to Read it.
