YOUR CITY, YOUR WAY.
It had been over seven years since the last installment of SimCity, one of the best-selling computer games of all time. Our task was to relaunch the game in an epic way.
Response to the campaign lead to record-breaking downloads of the game. Which subsequently broke EA's servers. Advertising was temporarily halted so supply could catch up to demand. Apparently there is such a thing as doing too good of a job.
Note: Contrary to popular belief, Adam Devine did not write these jokes. I did.
The guy who played Freddy Krueger thinks these ads are hilarious.
IGN Photoshop Contest
INTERACTIVE Q&A
OUTTAKES
Interactive Live Game demo: LET'S ALL BE MAYOr
Rather than create a traditional game demo, we invited fans from all over the world to a live event where everyone could play the game together, in real-time. We called this week-long event, "Let's All Be Mayor."
In just seven days, Let’s All Be Mayor boasted:
1.3 Million video views
3,000 tweets an hour
Almost 400 thousand votes poured in from every continent on the planet
An unprecedented 27-minute average visit time
