YOU RULE
The Sims is a game that lets kids and teens live and play by their own rules.
The LAUNCH FILM
We worked with the amazing Zach King to create content across social ::
.GIFS
We broke up the film into individual GIFs that were shared tens of thousands of times all over Instagram and Tumblr
![food_fight_reaction_500x500[1].gif](https://images.squarespace-cdn.com/content/v1/54ff91c9e4b063025cf958f2/1427133566257-FKAS8K1EORYJKSY6ZAM8/food_fight_reaction_500x500%5B1%5D.gif)
INTERACTIVE
Once people understood what the game was all about, we brought them face-to-face with the characters.
